Brand & Comms Research

Evaluating Brand Positioning and Communications Effectiveness

 

Overview

We partnered with a global learning and development provider to assess its brand position and communications effectiveness, providing a clear, data-driven view of performance across the decision journey. The study generated actionable insight to strengthen brand differentiation, improve cut-through, and support future growth.

 

​Client Challenge

The client was evolving its brand strategy and needed a robust understanding of how it was perceived in a competitive market. They wanted to benchmark brand performance, understand what drives consideration and preference, and identify how communications could more effectively support growth, particularly among prospects.

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Our Approach

We designed and delivered a quantitative brand study to over 400 decision-makers and influencers across the UK and US, covering a mix of customers and prospects. The research measured the full brand funnel, awareness, consideration, and preference, alongside key diagnostics including brand attributes, decision drivers, and communications impact.

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Insight Delivered

The research provided a clear view of brand performance across the funnel, highlighting strong conversion and loyalty among existing customers, alongside opportunities to strengthen awareness and shortlisting among prospects. It also identified the key drivers of brand choice and the role communications play in shaping early impressions and de-risking decisions.

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Outcome

The study delivered a clear, prioritised direction for brand and communications strategy. It enabled the client to refine positioning, strengthen differentiation, and focus communications on the messages and proof points most likely to drive consideration and preference. This supports more effective marketing investment, improved conversion through the funnel, and stronger long-term brand growth.