Market Sizing

Quantifying Opportunity in a Specialist Education Market

 

Overview
We worked with a leading global learning and information provider to assess the size and growth of a specialist US educational market. The study was designed to build a clearer picture of category value, competitive share, and purchasing behaviour across the audiences shaping demand — including students, deans, and faculty.

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​Client Challenge
The client needed more than a top-line market estimate. They wanted to understand how different audiences influenced the recommendation, consumption, and purchase of course materials, while also building on a previous wave of research to create a stronger longitudinal view of market change over time.

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Our Approach
We designed and delivered a quantitative online study among students, deans, and faculty, combining client-provided contacts with third-party online panels.  1,500 participants took part, providing a robust evidence base for modelling market size, understanding purchase channels, and exploring the factors that shape recommendation and usage.

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Insight Delivered
The project refined the previous year’s study, updated the questionnaire, and delivered a clearer view of overall market size, provider share, recommendation drivers, and purchasing behaviour. By bringing together insight from both student and academic audiences, the research gave the client a more complete understanding of how demand is shaped across the market.

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Outcome

The work delivered a quantified view of market opportunity, identifying priority growth segments, competitive white space, and unmet needs across student and academic audiences. This enabled the client to refine product development priorities, strengthen go-to-market strategy, and focus investment on areas with the highest commercial return, supported by a robust, repeatable evidence base for future decision-making.